Brand identity

Identity for the Hong Kong Student Association at Brown and RISD

Role
Creative Direction
Discipline
Visual Identity
Art Direction
Graphic Design
Applications
Social media
Events & apparel
Project context
Brown–RISD HKSA

For 42 years and counting, Brown-RISD HKSA (Hong Kong Student Association) has served as a home for college students and alumni and as a center for cultural exchange between Hong Kong and Providence, Rhode Island.

The new brand identity captures what it means to belong through colortones of the star ferry and lion dance. Set in El Hidrant and Instrument Sans, the rythmyc logo becomes a flexible vessel that conveys playfulness and history.

Brown–RISD HKSA outlined wordmark and Est. 1984 with logo alignment guides on black
Hong Kong characters filled with white serif typography on red
Green and white Star Ferry boats in Hong Kong harborWhite HKSA wordmark on deep green
Primary typeface: El Hidrant, in white on black
Class of ’26 in black with large outlined serif letters on a cream background
HKSA Instagram story with a bilingual wordmark and scattered red and pink dots on a pink background
Secondary typeface: Instrument Sans, in white on blackHKSA activities fair Instagram story in a pale green phone on a cream background
HKSA community news and relief resource graphics on an olive green background
Ronald Choi alumni spotlight and Malin Leven executive board introduction on a lavender background
Join HKSA for a Night of Dumpling Making poster with an illustrated plate of dumplings
Club Hong Kong hoodie worn in a black-and-white mirror photograph

MEEEEERRRRRRCHHHHH!!!!

MEEEEERRRRRRCHHHHH!!!!

MEEEEERRRRRRCHHHHH!!!!

MEEEEERRRRRRCHHHHH!!!!

MEEEEERRRRRRCHHHHH!!!!

MEEEEERRRRRRCHHHHH!!!!

Navy Club Hong Kong hoodie with cream lettering on a peach background
Health technology

Outer,
A New Health App

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